Selahatin
Eukalypse
Eucalyptus oral essence. Immediate freshness, mental clarity, designed for the workspace.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Selahatin Eau d'Extrait Oral
The house's most portable format. A pocket-sized dropper with the same signed aromatic composition as the toothpaste line. Designed for the post-coffee moment, the long meeting, the flight, the place where a rinse is not viable. It does not replace brushing, it extends it to other moments of the day.
The references
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Reference detail
Every reference, in its own space.
Selahatin
Blue Forever
Blue Forever distilled into a portable essence. For the pocket, for after anything.
- Origin
- Suecia
- Availability
- Available at launch
About the house
Selahatin
Estocolmo, Suecia
Swedish house founded by designer Kristoffer Vural after a stroke that led him to rethink everyday rituals. Selahatin treats toothpaste the way one treats perfume: every reference has a signed aromatic profile, designed to influence mood. But the design is the wrapper, not the product. The whitening toothpastes contain 1450 ppm sodium fluoride (the European adult-strength concentration) and four mild whitening agents. They are made in Switzerland at a factory certified to ISO 22716 and ISO 13485, and comply with EU Cosmetic Products Regulation 1223/2009. Vetted by the Swedish Dental Association. Dermatologically tested, vegan, cruelty-free. Recyclable aluminum tubes. The aesthetics do not replace clinical efficacy: they accompany it.