Selahatin Sets

Reference detail

Every reference, in its own space.

Selahatin

Rick Owens × Selahatin Travel Set

The Swedish house's collaboration with Rick Owens, in limited edition. "One doesn't need many things; the essential ones should be special," says Owens, and the set takes him at his word: whitening toothpaste, travel mouthwash, eau d'extrait oral perfume, and an artisanal natural-horn toothbrush. Notes of verbena, Madagascar vanilla, Sichuan pepper, juniper, dark citrus, rosemary, black pepper, and peppermint.

Origin

Suecia

Availability

Available at launch

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Selahatin

Collection No. 1

The entry point. The selection the house chose as introduction to the Selahatin aromatic language.

Origin

Suecia

Availability

Available at launch

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Selahatin

Meditations In An Emergency

Title borrowed from Frank O'Hara. A selection of toothpastes for difficult days. A morning ritual for when the rest of the world is rushing.

Origin

Suecia

Availability

Available at launch

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About the house

Selahatin

Estocolmo, Suecia

Swedish house founded by designer Kristoffer Vural after a stroke that led him to rethink everyday rituals. Selahatin treats toothpaste the way one treats perfume: every reference has a signed aromatic profile, designed to influence mood. But the design is the wrapper, not the product. The whitening toothpastes contain 1450 ppm sodium fluoride (the European adult-strength concentration) and four mild whitening agents. They are made in Switzerland at a factory certified to ISO 22716 and ISO 13485, and comply with EU Cosmetic Products Regulation 1223/2009. Vetted by the Swedish Dental Association. Dermatologically tested, vegan, cruelty-free. Recyclable aluminum tubes. The aesthetics do not replace clinical efficacy: they accompany it.