Selahatin
Collection No. 1
The entry point. The selection the house chose as introduction to the Selahatin aromatic language.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Selahatin Sets
The sets are how you enter Selahatin without having to pick between six toothpastes blind. Each gathers a selection chosen by the house for thematic affinity: introductions for first-timers, themed reads for those who already know the aromatic language.
The references
Click any to read more below.
Selahatin
Collection No. 1
The entry point. The selection the house chose as introduction to the Selahatin aromatic language.
Origin · SueciaRead more ↓
Selahatin
Meditations In An Emergency
Title borrowed from Frank O'Hara. A selection of toothpastes for difficult days. A morning ritual for when the rest of the world is rushing.
Origin · SueciaRead more ↓
Reference detail
Every reference, in its own space.
Selahatin
Meditations In An Emergency
Title borrowed from Frank O'Hara. A selection of toothpastes for difficult days. A morning ritual for when the rest of the world is rushing.
- Origin
- Suecia
- Availability
- Available at launch
About the house
Selahatin
Estocolmo, Suecia
Swedish house founded by designer Kristoffer Vural after a stroke that led him to rethink everyday rituals. Selahatin treats toothpaste the way one treats perfume: every reference has a signed aromatic profile, designed to influence mood. But the design is the wrapper, not the product. The whitening toothpastes contain 1450 ppm sodium fluoride (the European adult-strength concentration) and four mild whitening agents. They are made in Switzerland at a factory certified to ISO 22716 and ISO 13485, and comply with EU Cosmetic Products Regulation 1223/2009. Vetted by the Swedish Dental Association. Dermatologically tested, vegan, cruelty-free. Recyclable aluminum tubes. The aesthetics do not replace clinical efficacy: they accompany it.