Selahatin
Escapist
Tropical profile. The morning ritual for someone who wants to escape, even just for two minutes.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Selahatin Toothpaste
Selahatin's toothpaste line is the house's backbone. Each reference is developed the way a perfume is: a nose, an emotional intention, an aromatic composition that lingers after brushing. But the formula comes first. 1450 ppm sodium fluoride, four mild whitening agents, Swiss manufacturing at an ISO 22716 + ISO 13485 certified facility, EU Cosmetic Products Regulation 1223/2009 compliance. Vetted by the Swedish Dental Association, dermatologically tested, suitable for sensitive teeth. The difference from a regular toothpaste is not the scent: it is that the scent travels on a clinically active formula, not on marketing.
The references
Click any to read more below.
Selahatin
Escapist
Tropical profile. The morning ritual for someone who wants to escape, even just for two minutes.
Origin · SueciaRead more ↓
Selahatin
Blue Forever
The house signature. A blue-toned, persistent profile with a freshness that lingers for hours.
Origin · SueciaRead more ↓
Selahatin
Snowfall
Winter notes: eucalyptus, pine, dry cold. For those who find pleasure in the silence between snowflakes.
Origin · SueciaRead more ↓
Selahatin
Sassafras
Warm, spiced, faintly nostalgic. Roots and woods, not industrial mint.
Origin · SueciaRead more ↓
Selahatin
High On The Beach
Citrus, sunlit, vacation-flavoured. Starting the day feeling somewhere else.
Origin · SueciaRead more ↓
Selahatin
Steam Will Rise
Sauna-inspired: hot eucalyptus, steam, muscular calm. Reorders your breathing rhythm.
Origin · SueciaRead more ↓
Reference detail
Every reference, in its own space.
Selahatin
Blue Forever
The house signature. A blue-toned, persistent profile with a freshness that lingers for hours.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Snowfall
Winter notes: eucalyptus, pine, dry cold. For those who find pleasure in the silence between snowflakes.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Sassafras
Warm, spiced, faintly nostalgic. Roots and woods, not industrial mint.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
High On The Beach
Citrus, sunlit, vacation-flavoured. Starting the day feeling somewhere else.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Steam Will Rise
Sauna-inspired: hot eucalyptus, steam, muscular calm. Reorders your breathing rhythm.
- Origin
- Suecia
- Availability
- Available at launch
About the house
Selahatin
Estocolmo, Suecia
Swedish house founded by designer Kristoffer Vural after a stroke that led him to rethink everyday rituals. Selahatin treats toothpaste the way one treats perfume: every reference has a signed aromatic profile, designed to influence mood. But the design is the wrapper, not the product. The whitening toothpastes contain 1450 ppm sodium fluoride (the European adult-strength concentration) and four mild whitening agents. They are made in Switzerland at a factory certified to ISO 22716 and ISO 13485, and comply with EU Cosmetic Products Regulation 1223/2009. Vetted by the Swedish Dental Association. Dermatologically tested, vegan, cruelty-free. Recyclable aluminum tubes. The aesthetics do not replace clinical efficacy: they accompany it.