The oral care we recommend in clinic, now in one place

Swedish house founded by designer Kristoffer Vural after a stroke that led him to rethink everyday rituals. Selahatin treats toothpaste the way one treats perfume: every reference has a signed aromatic profile, designed to influence mood. But the design is the wrapper, not the product. The whitening toothpastes contain 1450 ppm sodium fluoride (the European adult-strength concentration) and four mild whitening agents. They are made in Switzerland at a factory certified to ISO 22716 and ISO 13485, and comply with EU Cosmetic Products Regulation 1223/2009. Vetted by the Swedish Dental Association. Dermatologically tested, vegan, cruelty-free. Recyclable aluminum tubes. The aesthetics do not replace clinical efficacy: they accompany it.

Florentine house making toothpaste since 1958. Flavours composed like classic perfumery recipes, a creamy texture, and the silver tube that turned it into a cult object on vanities worldwide.

Spanish laboratory specialized in oral health, with decades devoted to family oral hygiene. Gentle daily-use formulas, designed from the clinic rather than from marketing.

Swiss brand from the Curaden house, specialized in high-precision oral hygiene. Its ultra-fine Curen® filaments set the standard for gentle cleaning that professionals recommend.

Brooklyn house reframing the breath mint as a sensory object. Its active ingredient, Spilanthes flower extract (jambu) from the Amazon, activates salivation and produces a gentle, pleasant electric tingling. Designed for dry mouth associated with medications, anxiety, or tobacco, it became a cult object in its own right. Vegan, sugar-free, plastic-free packaging.