Selahatin
Of Course I Still Luv You
The name borrowed from the spacecraft. Gentle, hydrating formula with the house's signed aromatic profile.
- Origin
- Suecia
- Availability
- Available at launch
Selahatin
Selahatin Mouthwash
Selahatin extends the toothpaste logic into the rinse: gentle formulations that do not strip the oral microbiome, alcohol-free, with the same perfume-led intention. Designed to complement the routine, not replace brushing.
The references
Click any to read more below.
Selahatin
Of Course I Still Luv You
The name borrowed from the spacecraft. Gentle, hydrating formula with the house's signed aromatic profile.
Origin · SueciaRead more ↓
Coming soonSelahatin
Blue Forever
The Blue Forever signature in rinse form. The same blue-toned profile, now liquid.
Origin · SueciaRead more ↓
Reference detail
Every reference, in its own space.
Coming soonSelahatin
Blue Forever
The Blue Forever signature in rinse form. The same blue-toned profile, now liquid.
- Origin
- Suecia
- Availability
- Coming soon
About the house
Selahatin
Estocolmo, Suecia
Swedish house founded by designer Kristoffer Vural after a stroke that led him to rethink everyday rituals. Selahatin treats toothpaste the way one treats perfume: every reference has a signed aromatic profile, designed to influence mood. But the design is the wrapper, not the product. The whitening toothpastes contain 1450 ppm sodium fluoride (the European adult-strength concentration) and four mild whitening agents. They are made in Switzerland at a factory certified to ISO 22716 and ISO 13485, and comply with EU Cosmetic Products Regulation 1223/2009. Vetted by the Swedish Dental Association. Dermatologically tested, vegan, cruelty-free. Recyclable aluminum tubes. The aesthetics do not replace clinical efficacy: they accompany it.